Web addresses are been seen by everyone today on television, in newspapers and on business stationary. Your domain name is your address on the Internet. Registration of a domain name which relates to your business name is a priority. It creates instant Internet credibility and professionalism, along with better ranking on search engines.Domain name registration costs are minimal and names are rapidly disappearing. Registering your domain it's no different to registering a business name. Don't delay, secure your domain now.

A Web site should be more than an electronic advertisement. Not only should your site serve as an effective marketing and advertising tool, but actually "work" for your business.

Your site should be planned, and designed to conform to an Internet marketing strategy.

Careful design will ensure your site takes full advantage of the opportunities available now. A Web site can increase revenue, decrease expenses and allow you to provide "value added" services to your clients.

Your Web site should not only look great, but should be easy to navigate and fast to load.

Once your Web site is constructed, it will need to be hosted on a Web server.

A Web server is a computer permanently connected to the Internet and allows visitors access to your site 24 hours a day, 7 days a week.

Your Web hosting provider should offer flexibility in allowing active sites to run, and provide you with e-mail aliases for your domain ie. alias@yourdomain.com.au.

Good Web hosting providers also supply regular statistics giving you information about visitors to your site including number of visitors and where they are from.

Maintenance of a web site is critical in ensuring that it continues to function correctly.

Regular updates add ‘bookmark value’ and encourage return visits.

Web sites allow you to update your site whenever you wish and can provide up to the minute updated information - something you can't do with conventional advertising.