Information should be no more than 3 mouse-clicks away.

Excellent information is of no value, if it can’t be found. The most important aspect of a Web site is how somebody discovers the information. This is also the most common problem with most Web sites. Navigation has to be structured specifically for each individual Web site.

Technologies such as Flash Shockwave and other browser plug-ins should only be used when appropriate. Such technology is slow to download and often requires the user to install particular software.

The graphic design should reflect any public image already established and should be clear and concise. It should not be too heavy to download, i.e. only use large graphics/images if it adds value.

A Web site needs to change and offer current information. Identify the areas that change periodically and have an updating process. Sections such as News and Issues, Notice Boards, and Newsletters with a mailing list are excellent ways to encourage return visits.